Bonnie Abaunza

Bonnie Abaunza

Bonnie Abaunza is renowned in both the entertainment and non-profit worlds for successful campaigns forwarding vital causes.

She developed and executed the social impact campaigns in support of the groundbreaking Emmy-nominated documentary The Hunting Ground, which tackles campus sexual assault, and Joshua Oppenheimer’s Oscar-nominated The Look of Silence about the 1966 genocide in Indonesia. Diane Warren and Lady Gaga’s song Till it Happens to You, from The Hunting Ground’s soundtrack, was nominated for an Oscar and won an Emmy. Lady Gaga performed the song at the 2016 Oscars. The music video has been viewed over 37 million times and has been embraced as the anthem for the movement to end sexual assault on college campuses.

Today she runs The Abaunza Group, creating nationally recognized social impact campaigns for films that have included Cries for Syria from Oscar nominated director Yzgeny Afineevsky, Terry George’s The Promise about the Armenian genocide, Angelina Jolie’s new animated feature The Breadwinner, and other ground-breaking works. Her campaigns have moved the needle on critical issues including genocide with the Hotel Rwanda campaign, conflict diamonds with Blood Diamond, and abuses by the food industry with Food, Inc.

She served as Vice President, Social Action and Advocacy at Participant Media for two and a half years, developing and executing social action campaigns to promote the documentaries and feature films produced by Participant Media, and served as Director of Philanthropy for Oscar winning composer Hans Zimmer for five years

Artists she has activated for social impact campaigns include Lady Gaga, Cher, Pharrell, Ron Howard, Jada Pinkett Smith, Nicholas Cage, Don Cheadle, Jennifer Lopez, Salma Hayek, and many, many more.
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